Looking a bit closer into it, we realised that about 90 percent of our downloads were coming out of China. Just literally nowhere near we probably had 10 percent of that figure. Then, as I delved into it a bit deeper, I looked at my iTunes account. How did you react to that? I thought, "Fantastic! We've obviously got a bonus payday here we must have had a good review that's caused the app to shoot up". So, about a week and a half after launch, I was looking at the Sneezeman stats in the Flurry interface, and I was thinking, "crikey, that's suddenly whizzed up quite significantly." We were approaching 50,000 or so downloads but I was sure that I'd looked at my iTunes account yesterday and we were nowhere near that. The background of the issues we had stem from the sheer quantity and number of apps that are coming to market, and the difficulty to attract visibility. ![]() At its core, it's a platform game in which you sneeze to jump. Anyway, we figured it'd make quite a good concept for a game. It's basically about a little character he doesn't talk but he has a nasal affliction that causes him to sneeze quite a lot, and usually destroy plenty of objects around him in the process. Pocket Gamer: Can you tell us a bit about Sneezeman and the download spike you discovered? Gavin Shackell: We're a fledgling gaming company that brought our first product - Sneezeman: Escape from Planet Sneeze - to market in October 2012. To find out how tissues came to the rescue of Sneezeman, we caught up with Shackell for his take on tackling the app pirates. However, piracy hasn't proved to be quite the problem it threatened to be, due in part to the fact that the release sported in-game advertising courtesy of Kleenex. Almost overnight, downloads of the game suddenly skyrocketed, will illegal copies of the game souring co-founder Gavin Shackell's initial excitement. One group of players had noticed Sneezeman, however: pirates. The 2D platformer based on a character from cult British comedy series Modern Toss made its debut with a 69p/99c price tag, but the studio soon found itself struggling to get the game noticed. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.Sensei Games made its App Store debut last Ocotber, launching onto Apple's platform with Sneezeman: Escape from Planet Sneeze. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. ![]() Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. He has also been published in print for Macworld, including cover stories. Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more.
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